Culture moves. We map it.

Global · Creative discipline

The Power of One

From a Paris trench coat to a Tokyo bookshop, creative businesses are narrowing the field. Their strength is not the absence of choice, but the depth that focus makes possible.

New York · Advertising

Who the Joke Is Working For

A gallery of fake tech companies has taken over a New York newsstand. The parodies work because the gap between a tech ad and a joke about one has almost closed.

61%

Of people globally hold moderate or high grievance toward institutions

54%

Of Americans say personalised ads creep them out

57%

Of Gen Z say ads help them decide what to buy

Global · Publishing

Print is Fighting Back

After years of decline, print is finding new value in depth, tactility and control. The publications winning now are built to be owned, not scrolled past.

61%

Of consumer-magazine revenue still comes from print circulation

435+

New magazines launched in the US since 2020

77%

Rebound in magazine launches during 2025

76%

Of publishers now prioritise subscriptions and membership